Never forget….

A trick such as this, done with good humour and mock seriousness, will often be remembered when more pretentious efforts have been forgotten, for it affords an audience the opportunity of doing which they most desire to do – have a good laugh, first at the magician and then at themselves.

– Hugard and Braue,  Expert Card Technique

I can not think of a better quote I’d rather have permanently etched into my brain than this.